Hi thereI am Kinboo

Business work: Vantos platform, landing pages, and related product and marketing surfaces.

Design system: built Web and App component systems, color libraries, icon libraries, shared font libraries, and usage documentation from 0 to 1, unifying the brand style and improving internal and external workflow efficiency.

Business work: led design for the Growth and Affiliate business lines, covering login and sign-up, personal center, message center, assets, affiliate site, OTC, campaigns, and related modules. Defined design goals and strategies from business needs.

Design system: built Web and App component systems, color libraries, icon libraries, shared font libraries, and usage documentation from 0 to 1, unifying the brand style and improving internal and external workflow efficiency.

Continuously improved the operational design system for contract competition campaigns.

Built Web and App design systems from 0 to 1.

Led the Aladdin smart collaboration platform.

Led the Southwest CAAC brand IP design.

Designed airline websites, admin systems, and campaign operations for Air China, Xiamen Airlines, Shandong Airlines, Sichuan Airlines, and others.

Created video design for Xiamen Airlines, Sichuan Airlines, Southwest CAAC brand upgrades, and related campaigns.

Designed UI for connected-car SaaS products.

Built product brand identity, VI, and related brand extensions.

Led official website, H5, and brand communication design.

Led mobile design for smart-home products.

Owned end-to-end design and delivery of company print materials.